Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate shampoos for colour-treated hair. Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Longer Lasting Hair Colour Guaranteed! Today, Pureology is the #1 colour care brand in the USA and our high-performance products are an industry standard.