Jaime Schmidt started making natural products in her Portland kitchen back in 2010. She felt frustrated with the lack of effective natural products in the marketplace. Pregnant at the time, she wanted a healthy product that not only smelled great, but actually worked. And there simply wasn't anything that met her expectations for performance, ingredient listing, and sophisticated natural fragrance. So, she made her own. Thousands of hours of research, and hundreds of recipes later, Jaime arrived at her ideal deodorant formula. Schmidt's and word of its effectiveness spread virally. In 2015, she teamed up with entrepreneur Michael Cammarata and together they grew the business, expanding into new retail channels and garnering buzz around the world.