With over 120 years of innovation and expertise, Schwarzkopf is a global haircare leader trusted by professionals and consumers alike. Founded in Berlin by chemist Hans Schwarzkopf, the brand has a rich heritage of pioneering hair technology, from introducing the first liquid shampoo to launching cutting-edge hair color and styling products used in salons worldwide. Schwarzkopf believes that hair is a form of self-expression and is committed to empowering individuals to confidently embrace their style. The brand offers a comprehensive portfolio, including hair color, care, and styling ranges that deliver professional-grade results at home and in the salon. Sustainability and high-performance formulations are at the heart of Schwarzkopf’s mission, ensuring that beauty goes hand in hand with responsible choices for the environment. Today, Schwarzkopf continues to redefine haircare with innovative formulas, advanced color technologies, and trend-driven styling products, making it a trusted partner in every hair journey.