Dr. Loretta is the first skincare brand to address the four factors that contribute to 85% of skin damage: pollution, light, climateand irritants. Moving beyond conventional dermatology's belief that exposure to UVA and UVB light is the primary cause of skin aging, Dr. Loretta presents a new paradigm for skincare- Skin Unexposed-that incorporates the often overlooked but equally destructive influences our skin is exposed to daily. The products are formulated with high concentrations of medicalgrade actives, therapeutic essential oils and effective botanical ingredients to protect against and reverse the effects of incidental exposure to the four factors.