In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Arnie saw an opportunity to combine the latest in bio-science with the best of nature to bring out hair’s natural beauty with a touchable finish and fluid movement. Since its conception, the brand has been inspired by natural ingredients and known for its trusted performance, exceptional conditioning, iconic white packaging and signature fragrance. Today, Biolage is recognized worldwide as a leader in professional haircare, committed to hair & scalp health and developing products with sustainability at the core.