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  • Color Wow ROOT COVER UP compact with brush and powder for hair coverage
  • Color Wow ROOT COVER UP compact with brush and powder for hair coverage
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Color Wow ROOT COVER UP 1 piece

Color Wow ROOT COVER UP 1 piece

A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
$53.00 CAD
$53.00 CAD $53.00 CAD
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Description

This innovative mineral powder features a modern, oil-based formula that is completely non-waxy, allowing it to bind effortlessly to the hair for reliable, long-lasting coverage. Unlike traditional powders that can feel dry or sit loosely on the surface, this advanced formula adheres directly to the hair strands, ensuring it remains securely in place throughout the day. Once applied, the water-resistant technology locks the powder onto the hair until it is washed out with shampoo.

Designed for durability and everyday confidence, the formula can withstand unexpected weather conditions such as rain, perspiration, and even swimming without fading or transferring. Each shade is expertly formulated with rich pigments and light-reflecting particles that mimic the natural tones and dimension of real hair. This thoughtful blend allows the powder to seamlessly integrate with existing hair color, creating a soft, natural finish with subtle, dimensional shine that enhances the hair’s overall appearance.

  • Fast, easy, no mess application
  • Never sticky, stiff, or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural
Instructions
  • Apply to dry hair.
  • Load up the small end of the brush with powder.
  • Use freehand to pull hair flat/taut against the head and press the brush down firmly into the roots, starting from the scalp and working out - do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use the side edge of a small brush.
  • Lightly dust off any excess powder with the wide end of the brush.
Sizes : 1 piece

will be shipped within 3 to 5 days

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Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
FormulationMineral Powder
Shade OptionsMultiple
Water-ResistantYes
Application AreaHair
Compatibility
KeyValue
Compatible Hair TypesAll Hair Types
Features
  • Non-waxy formula for clean application
  • Water-resistant, suitable for all weather
  • Blends seamlessly with hair tones
  • Provides dimensional shine
  • Long-lasting coverage until shampooed
Benefits
  • Effortlessly covers roots and gray hairs
  • Convenient for on-the-go touch-ups
  • Durable formula maintains style through activities
  • Enhances natural hair appearance
  • Ideal for special occasions or everyday use
FAQ
  • How does Color Wow ROOT COVER UP work?

    It uses mineral powder to adhere to hair strands, providing lasting coverage.

  • Is it suitable for all hair types?

    Yes, Color Wow ROOT COVER UP is designed for all hair types.

  • How long does it last?

    The formula stays in place until you shampoo.

  • Can it withstand water and sweat?

    Yes, it is water-resistant and can endure sweat.

  • How do I apply it?

    Simply apply the powder to the roots and blend for seamless coverage.

How to Use
  1. Choose the shade that matches your hair color.
  2. Shake the bottle gently to distribute the powder.
  3. Apply directly to root areas that need coverage.
  4. Blend with fingers or brush for seamless application.
  5. Style your hair as desired; the formula will stay in place.
Ideal Usages

Color Wow ROOT COVER UP is perfect for quick root touch-ups between hair appointments, covering gray hairs before special events, or for daily use to maintain a polished appearance.

Care Instructions
  • Store in a cool, dry place away from direct sunlight.
  • Keep the cap tightly closed to prevent moisture.
  • Avoid exposure to water to keep the powder intact.
Maintenance
  • Regularly check for any clumping or moisture during storage.
  • Replace when the product becomes depleted or discolored.
  • Do not share to maintain hygiene and efficacy.
Ingredients
IngredientPurpose
Mineral PigmentsProvide color coverage
Synthetic PolymersEnhance adhesion
Reflective ParticlesAdd shine and depth
Sustainability

Color Wow is committed to sustainability by using eco-friendly packaging and promoting responsible sourcing practices, ensuring that products are both effective and environmentally conscious.

Ethics

Color Wow practices ethical sourcing and supports fair trade initiatives, ensuring that all materials used in their products are obtained responsibly and contribute positively to communities.

Brand Story

Color Wow was founded with a mission to innovate hair care solutions that address the needs of individuals seeking vibrant, healthy hair. With a focus on cutting-edge formulations and high-quality ingredients, the brand has transformed the hair care landscape, making it possible to achieve salon-worthy results at home.

Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
FormulationMineral Powder
Shade OptionsMultiple
Water-ResistantYes
Application AreaHair
Compatibility
KeyValue
Compatible Hair TypesAll Hair Types
Features
  • Non-waxy formula for clean application
  • Water-resistant, suitable for all weather
  • Blends seamlessly with hair tones
  • Provides dimensional shine
  • Long-lasting coverage until shampooed
Benefits
  • Effortlessly covers roots and gray hairs
  • Convenient for on-the-go touch-ups
  • Durable formula maintains style through activities
  • Enhances natural hair appearance
  • Ideal for special occasions or everyday use
FAQ
  • How does Color Wow ROOT COVER UP work?

    It uses mineral powder to adhere to hair strands, providing lasting coverage.

  • Is it suitable for all hair types?

    Yes, Color Wow ROOT COVER UP is designed for all hair types.

  • How long does it last?

    The formula stays in place until you shampoo.

  • Can it withstand water and sweat?

    Yes, it is water-resistant and can endure sweat.

  • How do I apply it?

    Simply apply the powder to the roots and blend for seamless coverage.

How to Use
  1. Choose the shade that matches your hair color.
  2. Shake the bottle gently to distribute the powder.
  3. Apply directly to root areas that need coverage.
  4. Blend with fingers or brush for seamless application.
  5. Style your hair as desired; the formula will stay in place.
Ideal Usages

Color Wow ROOT COVER UP is perfect for quick root touch-ups between hair appointments, covering gray hairs before special events, or for daily use to maintain a polished appearance.

Care Instructions
  • Store in a cool, dry place away from direct sunlight.
  • Keep the cap tightly closed to prevent moisture.
  • Avoid exposure to water to keep the powder intact.
Maintenance
  • Regularly check for any clumping or moisture during storage.
  • Replace when the product becomes depleted or discolored.
  • Do not share to maintain hygiene and efficacy.
Ingredients
IngredientPurpose
Mineral PigmentsProvide color coverage
Synthetic PolymersEnhance adhesion
Reflective ParticlesAdd shine and depth
Sustainability

Color Wow is committed to sustainability by using eco-friendly packaging and promoting responsible sourcing practices, ensuring that products are both effective and environmentally conscious.

Ethics

Color Wow practices ethical sourcing and supports fair trade initiatives, ensuring that all materials used in their products are obtained responsibly and contribute positively to communities.

Brand Story

Color Wow was founded with a mission to innovate hair care solutions that address the needs of individuals seeking vibrant, healthy hair. With a focus on cutting-edge formulations and high-quality ingredients, the brand has transformed the hair care landscape, making it possible to achieve salon-worthy results at home.