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  • Color Wow ROOT COVER UP 1 piece
  • Color Wow ROOT COVER UP 1 piece hair treatment kit with brush and powder for hair color
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Color Wow ROOT COVER UP 1 piece

Color Wow ROOT COVER UP 1 piece

A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
$53.00 CAD
$53.00 CAD $53.00 CAD
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Description

This innovative mineral powder features a modern, oil-based formula that is completely non-waxy, allowing it to bind effortlessly to the hair for reliable, long-lasting coverage. Unlike traditional powders that can feel dry or sit loosely on the surface, this advanced formula adheres directly to the hair strands, ensuring it remains securely in place throughout the day. Once applied, the water-resistant technology locks the powder onto the hair until it is washed out with shampoo.

Designed for durability and everyday confidence, the formula can withstand unexpected weather conditions such as rain, perspiration, and even swimming without fading or transferring. Each shade is expertly formulated with rich pigments and light-reflecting particles that mimic the natural tones and dimension of real hair. This thoughtful blend allows the powder to seamlessly integrate with existing hair color, creating a soft, natural finish with subtle, dimensional shine that enhances the hair’s overall appearance.

  • Fast, easy, no mess application
  • Never sticky, stiff, or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural
Instructions
  • Apply to dry hair.
  • Load up the small end of the brush with powder.
  • Use freehand to pull hair flat/taut against the head and press the brush down firmly into the roots, starting from the scalp and working out - do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use the side edge of a small brush.
  • Lightly dust off any excess powder with the wide end of the brush.
Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
VendorColor Wow
FormulaOil-based non-waxy
Water ResistanceYes
Pigment RichYes
Compatibility
KeyValue
Hair TypesAll Hair Types
Color MatchMultiple Shades Available
Features
  • Unique mineral powder formulation
  • Oil-based and non-waxy
  • Water-resistant for lasting hold
  • Seamless blending with hair tones
  • Packed with pigments and reflective particles
  • Perfect for various activities
Benefits
  • Achieve natural-looking root coverage
  • Maintain hairstyle in various conditions
  • Easy to apply and remove
  • Enhances hair's shine and dimension
  • Perfect for instant touch-ups
  • Long-lasting formula
FAQ
  • How does Color Wow root cover up work?

    It uses a unique mineral powder that binds to hair, offering long-lasting coverage.

  • Is the formula waterproof?

    Yes, the water-resistant formula holds up against rain, sweat, and swimming.

  • Can it be used on all hair types?

    Yes, it's suitable for all hair types.

  • How do I remove it?

    It easily washes out with shampoo.

  • Are there different shades available?

    Yes, multiple shades are offered to match various hair tones.

  • Can it be used for touch-ups?

    Absolutely! It's perfect for quick touch-ups.

How to Use
  1. Choose the shade that matches your hair color.
  2. Apply the powder directly to the roots using the applicator.
  3. Blend into hair for a seamless finish.
  4. Style your hair as usual.
Ideal Usages

Color Wow ROOT COVER UP is ideal for use during:

  • Daily styling for root touch-ups
  • Special occasions or events
  • Traveling or outdoor activities
  • Swim days or workouts
Care Instructions

To keep your Color Wow ROOT COVER UP in good condition, follow these care instructions:

  • Store in a cool, dry place.
  • Ensure the cap is tightly closed after use.
  • Avoid moisture exposure when not in use.
Maintenance

For optimal usage, regularly check the applicator for cleanliness and ensure the powder is free from clumps or debris.

Ingredients
IngredientFunction
Mineral PowderColoration and coverage
Reflective ParticlesShine enhancement
Sustainability

Color Wow prioritizes eco-friendly practices by ensuring materials are sourced responsibly, and packaging is designed to minimize environmental impact.

Ethics

Color Wow is committed to ethical sourcing, ensuring that all components are responsibly procured and the company's practices follow fair trade standards.

Brand Story

Color Wow was founded with the mission to change the hair care industry with innovative products that deliver noticeable results. Their focus on quality and performance sets them apart, offering solutions that work seamlessly with today’s styles and trends.

Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
VendorColor Wow
FormulaOil-based non-waxy
Water ResistanceYes
Pigment RichYes
Compatibility
KeyValue
Hair TypesAll Hair Types
Color MatchMultiple Shades Available
Features
  • Unique mineral powder formulation
  • Oil-based and non-waxy
  • Water-resistant for lasting hold
  • Seamless blending with hair tones
  • Packed with pigments and reflective particles
  • Perfect for various activities
Benefits
  • Achieve natural-looking root coverage
  • Maintain hairstyle in various conditions
  • Easy to apply and remove
  • Enhances hair's shine and dimension
  • Perfect for instant touch-ups
  • Long-lasting formula
FAQ
  • How does Color Wow root cover up work?

    It uses a unique mineral powder that binds to hair, offering long-lasting coverage.

  • Is the formula waterproof?

    Yes, the water-resistant formula holds up against rain, sweat, and swimming.

  • Can it be used on all hair types?

    Yes, it's suitable for all hair types.

  • How do I remove it?

    It easily washes out with shampoo.

  • Are there different shades available?

    Yes, multiple shades are offered to match various hair tones.

  • Can it be used for touch-ups?

    Absolutely! It's perfect for quick touch-ups.

How to Use
  1. Choose the shade that matches your hair color.
  2. Apply the powder directly to the roots using the applicator.
  3. Blend into hair for a seamless finish.
  4. Style your hair as usual.
Ideal Usages

Color Wow ROOT COVER UP is ideal for use during:

  • Daily styling for root touch-ups
  • Special occasions or events
  • Traveling or outdoor activities
  • Swim days or workouts
Care Instructions

To keep your Color Wow ROOT COVER UP in good condition, follow these care instructions:

  • Store in a cool, dry place.
  • Ensure the cap is tightly closed after use.
  • Avoid moisture exposure when not in use.
Maintenance

For optimal usage, regularly check the applicator for cleanliness and ensure the powder is free from clumps or debris.

Ingredients
IngredientFunction
Mineral PowderColoration and coverage
Reflective ParticlesShine enhancement
Sustainability

Color Wow prioritizes eco-friendly practices by ensuring materials are sourced responsibly, and packaging is designed to minimize environmental impact.

Ethics

Color Wow is committed to ethical sourcing, ensuring that all components are responsibly procured and the company's practices follow fair trade standards.

Brand Story

Color Wow was founded with the mission to change the hair care industry with innovative products that deliver noticeable results. Their focus on quality and performance sets them apart, offering solutions that work seamlessly with today’s styles and trends.