IGK Hair Blonde Pop Purple Toning Shampoo

Instantly neutralizes brass, softens strands, moisturizes, and adds shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.

BENEFITS:

• Water (Aqua/Eau)
• Sodium Cocoyl Isethionate
• Sodium C14-16 Olefin Sulfonate
• Acrylates Copolymer
• Coconut Acid
• Glycol Stearate
• Cocamide MIPA
• Sodium Hyaluronate
• Butyrospermum Parkii (Shea) Butter
• Cocos Nucifera (Coconut) Oil
• Helianthus Annuus (Sunflower) Seed Oil
• Persea Gratissima (Avocado) Oil
• Sesamum Indicum (Sesame) Seed Oil
• Simmondsia Chinensis (Jojoba) Seed Oil
• Squalane
• Glycine Soja (Soybean) Oil
• Tocopherol
• Chamomilla Recutita (Matricaria) Flower Extract
• Zingiber Officinale (Ginger) Root Extract
• Taraxacum Officinale (Dandelion) Extract
• Oryza Sativa (Rice) Extract
• Dicaprylyl Ether
• Decyl Glucoside
• Citric Acid
• Polyquaternium-73
• Glyceryl Oleate
• Potassium Sorbate
• Aminomethyl Propanol
• Sodium Isethionate
• Polyquaternium-4
• Glycerin
• Caprylyl Glycol
• Sodium Hydroxide
• Polyquaternium-7
• Sodium PCA
• Urea
• Isopropanolamine
• Benzoic Acid
• Sodium Benzoate
• Trehalose
• Dextrin
• Leuconostoc/Radish Root Ferment Filtrate
• Polyquaternium-51
• Ascorbyl Palmitate
• Glyceryl Stearate
• Lecithin
• Ethylhexylglycerin
• Phenoxyethanol
• Fragrance (Parfum)
• Ext. Violet 2 (CI 60730)

Apply to wet hair, lather, rinse.