Joico Demi Gloss 60 ml / 2.03 fl oz

Blonde Life Demi Gloss shades represent the most versatile component of the Blonde Life system, expertly designed to tone, refine, and customize pre-lightened hair with exceptional precision. Formulated for seamless adaptability, they allow stylists to fine-tune blonde results with control and consistency across a wide range of tones.

Available in seven beautifully curated shades, they can be used individually or mixed together to create fully customized color solutions tailored to each client’s unique needs. Beyond tonal refinement, they enhance shine and improve overall color balance, resulting in blondes that appear more polished, luminous, and multidimensional. The outcome is refined, salon-quality blonde color with enhanced brilliance and perfectly personalized tone.

Benefits:

• One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes.
• Leaves hair looking luminous and shiny.
• Intermixable shades for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair.

• Mix 1:1 with 5 Volume Joico Developer of your choice.
• Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
• Process up to 20 minutes or until the desired tone is achieved, at room temperature.
• Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo.
• Rinse well. Apply Blonde Life Brightening Masque and leave it in for 5 minutes.
• Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
• For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.