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  • Color Wow ROOT COVER UP hair treatment kit with mirror and applicator brush
  • Color Wow ROOT COVER UP compact with brush and powder for hair coverage
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Color Wow ROOT COVER UP 1 piece

Color Wow ROOT COVER UP 1 piece

A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
$53.00 CAD
$53.00 CAD $53.00 CAD
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Description

This innovative mineral powder features a modern, oil-based formula that is completely non-waxy, allowing it to bind effortlessly to the hair for reliable, long-lasting coverage. Unlike traditional powders that can feel dry or sit loosely on the surface, this advanced formula adheres directly to the hair strands, ensuring it remains securely in place throughout the day. Once applied, the water-resistant technology locks the powder onto the hair until it is washed out with shampoo.

Designed for durability and everyday confidence, the formula can withstand unexpected weather conditions such as rain, perspiration, and even swimming without fading or transferring. Each shade is expertly formulated with rich pigments and light-reflecting particles that mimic the natural tones and dimension of real hair. This thoughtful blend allows the powder to seamlessly integrate with existing hair color, creating a soft, natural finish with subtle, dimensional shine that enhances the hair’s overall appearance.

  • Fast, easy, no mess application
  • Never sticky, stiff, or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural
Instructions
  • Apply to dry hair.
  • Load up the small end of the brush with powder.
  • Use freehand to pull hair flat/taut against the head and press the brush down firmly into the roots, starting from the scalp and working out - do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use the side edge of a small brush.
  • Lightly dust off any excess powder with the wide end of the brush.
Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
Formula TypeOil-based, Non-waxy
Water ResistanceYes
Packaging1 Piece
Compatibility
KeyValue
Compatible Hair TypesAll Hair Types
Best Used WithColor Wow Hair Products
Features
  • Unique mineral powder formula.
  • Non-waxy finish that helps binding to hair.
  • Water-resistant; stays through sweat and rain.
  • Packed with pigments for seamless blending.
  • Provides dimensional shine to hair.
Benefits
  • Long-lasting coverage hides roots effectively.
  • Ideal for on-the-go touch-ups.
  • Maintains hair color between treatments.
  • Versatile for various styles and occasions.
  • Enhances the overall shine of your hair.
FAQ

How to Use
  1. Start with clean, dry hair.
  2. Shake the product gently to loosen the powder.
  3. Using the applicator, lightly dust the powder over your roots.
  4. Blend in with fingers to ensure even coverage.
  5. Style your hair as desired and enjoy the results.
Ideal Usages

Color Wow ROOT COVER UP is ideal for covering gray roots, extending the life of your color, or preparing for special events. Perfect for daily use, it's an essential product for anyone looking to maintain their hair color and look fresh.

Care Instructions
  • Store in a cool, dry place.
  • Keep the cap tightly closed when not in use.
Maintenance

Regularly check the applicator for any product buildup and clean it as necessary to ensure a smooth application every time.

Ingredients
IngredientPurpose
MicaProvides shimmer and color.
Iron OxidesAdds pigment.
Sustainability

Color Wow is committed to using eco-friendly practices and materials. The product is designed with sustainability in mind, ensuring minimal environmental impact.

Ethics

Color Wow upholds the highest ethical standards in sourcing and production. The brand prioritizes fairness and transparency throughout its supply chain.

Brand Story

Color Wow was founded with the mission to revolutionize the hair care industry. With innovative products designed to deliver powerful results, Color Wow is committed to helping customers achieve their hair goals while maintaining healthy, vibrant hair.

Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
Formula TypeOil-based, Non-waxy
Water ResistanceYes
Packaging1 Piece
Compatibility
KeyValue
Compatible Hair TypesAll Hair Types
Best Used WithColor Wow Hair Products
Features
  • Unique mineral powder formula.
  • Non-waxy finish that helps binding to hair.
  • Water-resistant; stays through sweat and rain.
  • Packed with pigments for seamless blending.
  • Provides dimensional shine to hair.
Benefits
  • Long-lasting coverage hides roots effectively.
  • Ideal for on-the-go touch-ups.
  • Maintains hair color between treatments.
  • Versatile for various styles and occasions.
  • Enhances the overall shine of your hair.
FAQ

How to Use
  1. Start with clean, dry hair.
  2. Shake the product gently to loosen the powder.
  3. Using the applicator, lightly dust the powder over your roots.
  4. Blend in with fingers to ensure even coverage.
  5. Style your hair as desired and enjoy the results.
Ideal Usages

Color Wow ROOT COVER UP is ideal for covering gray roots, extending the life of your color, or preparing for special events. Perfect for daily use, it's an essential product for anyone looking to maintain their hair color and look fresh.

Care Instructions
  • Store in a cool, dry place.
  • Keep the cap tightly closed when not in use.
Maintenance

Regularly check the applicator for any product buildup and clean it as necessary to ensure a smooth application every time.

Ingredients
IngredientPurpose
MicaProvides shimmer and color.
Iron OxidesAdds pigment.
Sustainability

Color Wow is committed to using eco-friendly practices and materials. The product is designed with sustainability in mind, ensuring minimal environmental impact.

Ethics

Color Wow upholds the highest ethical standards in sourcing and production. The brand prioritizes fairness and transparency throughout its supply chain.

Brand Story

Color Wow was founded with the mission to revolutionize the hair care industry. With innovative products designed to deliver powerful results, Color Wow is committed to helping customers achieve their hair goals while maintaining healthy, vibrant hair.