ColorProof Daily Blonde Shampoo

Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.
Aroma: Citrus, Jasmine, and Coconut Milk

• Gently cleanses without stripping
• Instantly neutralizes brassy tones
• Combats drying and damage caused by lightening
• Softens. smooths and adds glossy shine
• Provides color protection and shields against damage
• Advances ColorLast System extends life of your color

• Violet Pigment neutralizes brassy tones
• Safflower and Marula Oils nourish and soften hair while delivering shine
• Biotin helps strengthen strands and repair damage caused by lightning
• Advanced Color Last System, Colorproof's proprietary blend designed to repair, preserve, and protect color-treated hair

Wet hair, lather. Leave on for 1 to 2 minutes as needed. Rinse.