For over 30 years, Murad has been committed to developing clinically proven, cruelty-free products that meet the meticulous standards for safety, efficacy and care you'd expect from a doctor. Plus, they're supported by Dr. Murad's industry-first research for the most advanced formulas that don't just consider a symptom or concern, but rather address total skin health. This brand operates on these four pillars: (1) eat your water (ingest liquid in fruits and veggies); (2) awaken your body (through exercise and movement); (3) be kind to your mind (mental health and stress management); and (4) nourish your skin (with science-based skin care). For Murad, skin care is health care and self-care.