Gloomie Chérie is a Canadian independent beauty and self-care brand founded in 2019 by Alicia in Montreal, Quebec. Born from a passion for creativity, individuality, and self-expression, the brand began with handmade cosmetics crafted in a small apartment. Originally known as Spooks & Spanks, it later evolved into Gloomie Chérie, embracing a distinctive identity where gothic elegance meets playful romance.

Inspired by alternative beauty, artistic expression, and the charm of vintage apothecaries, Gloomie Chérie offers a unique collection of richly pigmented cosmetics, luxurious body care, and indulgent self-care essentials. From statement lip colours and captivating eyeshadow palettes to handcrafted soaps and nourishing body treatments, each creation is designed to celebrate confidence, creativity, and individuality.

Committed to ethical beauty, Gloomie Chérie emphasizes cruelty-free, vegan, and small-batch formulations made with thoughtfully sourced ingredients. Beyond its products, the brand supports local communities through its Soaping It Forward initiative, donating soap to organizations assisting individuals in need.

With a dedication to quality, compassion, and unapologetic self-expression, Gloomie Chérie transforms everyday beauty rituals into moments of creativity, empowerment, and self-love—encouraging everyone to embrace their individuality and celebrate beauty beyond convention.