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  • Color Wow ROOT COVER UP hair treatment for root touch-up
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  • Color Wow ROOT COVER UP 1 piece
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Color Wow ROOT COVER UP 1 piece

Color Wow ROOT COVER UP 1 piece

A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
$53.00 CAD
$53.00 CAD $53.00 CAD
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Description

This innovative mineral powder features a modern, oil-based formula that is completely non-waxy, allowing it to bind effortlessly to the hair for reliable, long-lasting coverage. Unlike traditional powders that can feel dry or sit loosely on the surface, this advanced formula adheres directly to the hair strands, ensuring it remains securely in place throughout the day. Once applied, the water-resistant technology locks the powder onto the hair until it is washed out with shampoo.

Designed for durability and everyday confidence, the formula can withstand unexpected weather conditions such as rain, perspiration, and even swimming without fading or transferring. Each shade is expertly formulated with rich pigments and light-reflecting particles that mimic the natural tones and dimension of real hair. This thoughtful blend allows the powder to seamlessly integrate with existing hair color, creating a soft, natural finish with subtle, dimensional shine that enhances the hair’s overall appearance.

  • Fast, easy, no mess application
  • Never sticky, stiff, or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural
Instructions
  • Apply to dry hair.
  • Load up the small end of the brush with powder.
  • Use freehand to pull hair flat/taut against the head and press the brush down firmly into the roots, starting from the scalp and working out - do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use the side edge of a small brush.
  • Lightly dust off any excess powder with the wide end of the brush.
Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
FormulationMineral Powder
VendorColor Wow
Weight1 piece
Compatibility
KeyValue
Hair TypesAll Hair Types
Skin TypesAll Skin Types
Features
  • Mineral powder formula
  • Oil-based, non-waxy
  • Water-resistant
  • Stays until shampooed
  • Reflective particles for shine
Benefits
  • Provides long-lasting coverage
  • Blends seamlessly with hair tones
  • Ideal for various occasions
  • Protects against moisture
  • Easy application
FAQ
  • How long does it last?

    The Color Wow Root Cover Up lasts until it is shampooed out.

  • Is it waterproof?

    Yes, it is water-resistant and can withstand rain and swimming.

  • Can I use it on all hair types?

    Yes, it is compatible with all hair types.

  • How do I apply it?

    Simply sprinkle the powder on the roots and blend with your fingers.

  • Does it come in different shades?

    Yes, it is available in various shades to match different hair colors.

How to Use
  1. Shake the container to loosen the powder.
  2. Tilt the container and sprinkle the powder onto roots.
  3. Use your fingers to blend and distribute evenly.
  4. Style your hair as desired.
Ideal Usages

This product is ideal for covering gray roots, refreshing hair color between treatments, and providing instant volume. It's perfect before special occasions or activities where you may sweat or be exposed to water.

Care Instructions
  • Keep away from direct sunlight.
  • Store in a cool, dry place.
  • Ensure the cap is tightly closed after use.
Maintenance

To maintain the quality of the Color Wow Root Cover Up, keep the container clean and avoid exposure to moisture. Regularly check for any product build-up around the lid and clean it as needed.

Ingredients
IngredientPurpose
MicaProvides shimmer and shine
Titanium DioxidePigment in color formulation
Iron OxidesColor pigments for hair
Sustainability

Color Wow is committed to sustainability by utilizing eco-friendly packaging and ethically sourced ingredients. The formulas are designed to minimize environmental impact while delivering effective results.

Ethics

Color Wow is dedicated to ethical practices, ensuring fair trade and responsible sourcing of ingredients. Their commitment extends to being cruelty-free and supporting social responsibility initiatives.

Brand Story

Color Wow was founded with a mission to revolutionize hair care. Their innovative products are crafted to deliver exceptional results without compromise. With a focus on quality and performance, Color Wow aims to empower individuals to embrace their unique beauty.

Description
A unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration, and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Specifications
KeyValue
Product TypeHair Treatment
FormulationMineral Powder
VendorColor Wow
Weight1 piece
Compatibility
KeyValue
Hair TypesAll Hair Types
Skin TypesAll Skin Types
Features
  • Mineral powder formula
  • Oil-based, non-waxy
  • Water-resistant
  • Stays until shampooed
  • Reflective particles for shine
Benefits
  • Provides long-lasting coverage
  • Blends seamlessly with hair tones
  • Ideal for various occasions
  • Protects against moisture
  • Easy application
FAQ
  • How long does it last?

    The Color Wow Root Cover Up lasts until it is shampooed out.

  • Is it waterproof?

    Yes, it is water-resistant and can withstand rain and swimming.

  • Can I use it on all hair types?

    Yes, it is compatible with all hair types.

  • How do I apply it?

    Simply sprinkle the powder on the roots and blend with your fingers.

  • Does it come in different shades?

    Yes, it is available in various shades to match different hair colors.

How to Use
  1. Shake the container to loosen the powder.
  2. Tilt the container and sprinkle the powder onto roots.
  3. Use your fingers to blend and distribute evenly.
  4. Style your hair as desired.
Ideal Usages

This product is ideal for covering gray roots, refreshing hair color between treatments, and providing instant volume. It's perfect before special occasions or activities where you may sweat or be exposed to water.

Care Instructions
  • Keep away from direct sunlight.
  • Store in a cool, dry place.
  • Ensure the cap is tightly closed after use.
Maintenance

To maintain the quality of the Color Wow Root Cover Up, keep the container clean and avoid exposure to moisture. Regularly check for any product build-up around the lid and clean it as needed.

Ingredients
IngredientPurpose
MicaProvides shimmer and shine
Titanium DioxidePigment in color formulation
Iron OxidesColor pigments for hair
Sustainability

Color Wow is committed to sustainability by utilizing eco-friendly packaging and ethically sourced ingredients. The formulas are designed to minimize environmental impact while delivering effective results.

Ethics

Color Wow is dedicated to ethical practices, ensuring fair trade and responsible sourcing of ingredients. Their commitment extends to being cruelty-free and supporting social responsibility initiatives.

Brand Story

Color Wow was founded with a mission to revolutionize hair care. Their innovative products are crafted to deliver exceptional results without compromise. With a focus on quality and performance, Color Wow aims to empower individuals to embrace their unique beauty.