Joico Blonde Life Violet Shampoo

Blonde Life Violet Shampoo is expertly formulated to deliver a thorough yet gentle cleanse, removing impurities while instantly targeting dull, yellow undertones. Powered by tone-correcting violet pigments, it works to neutralize brassiness and restore a cooler, more balanced blonde with every wash.

Its lightweight formula enhances the natural vibrancy of blonde hair without stripping essential moisture, leaving strands feeling clean, soft, and refreshed. With consistent use, it helps maintain clarity and brightness, revealing a more luminous, refined blonde that looks salon-fresh and full of life.

Features & Benefits:

• Rich lather gently cleanses hair
• Instantly cools brassy tones and brightens cool blonde hair
• Helps maintain healthy-looking hair and brilliant shine
• Free of SLS/SLES Sulfates*

• Apply to wet hair. Lather.
• Leave in 1-3 minutes. RJOCare
• Rinse, and follow with Blonde Life Violet Conditioner.
• Use 2 – 3 times per week to maintain cool tones. purple shampoo