Joico Color Balance Purple Shampoo

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner. Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

• Instantly neutralizes brassy and yellow tones for blondes and gray hair
• Maintains hair’s vibrancy RJOCare
• Repairs and protects color-treated hair
• Increases shine

• Apply to wet hair; lather
• Leave in 1-3 minutes, rinse
• Use 2-3 times per week