Color Wow Root Cover Up - Platinum

This innovative mineral powder features a modern, oil-based formula that is completely non-waxy, allowing it to bind effortlessly to the hair for reliable, long-lasting coverage. Unlike traditional powders that can feel dry or sit loosely on the surface, this advanced formula adheres directly to the hair strands, ensuring it remains securely in place throughout the day. Once applied, the water-resistant technology locks the powder onto the hair until it is washed out with shampoo.

Designed for durability and everyday confidence, the formula can withstand unexpected weather conditions such as rain, perspiration, and even swimming without fading or transferring. Each shade is expertly formulated with rich pigments and light-reflecting particles that mimic the natural tones and dimension of real hair. This thoughtful blend allows the powder to seamlessly integrate with existing hair color, creating a soft, natural finish with subtle, dimensional shine that enhances the hair’s overall appearance.

• Fast, easy, no mess application
• Never sticky, stiff, or dull
• Water-resistant formula
• Free of waxes and dyes
• Hair looks and feels natural

• Apply to dry hair.
• Load up the small end of the brush with powder.
• Use freehand to pull hair flat/taut against the head and press the brush down firmly into the roots, starting from the scalp and working out - do not use a sweeping motion.
• Apply more powder as needed.
• To extend highlights, use the side edge of a small brush.
• Lightly dust off any excess powder with the wide end of the brush.