A gentle, sulfate-free shampoo that cleanses away buildup while helping preserve the vibrancy and intensity of color-treated hair. Its fortifying formula helps strengthen hair and improve resistance to breakage, leaving it clean, healthy-looking, and color-fresh.
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away, while it preserves the long-term vibrancy and intensity of gorgeous hair color.
Here's Why You'll Love It:
Free of SLS/SLES Sulfates
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair