The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
1. Removes brass-inducing metals and minerals with ionic detox 2. Neutralizes brassiness with precision violet technology that won’t stain or overtone 3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
Key Benefits:
- 1 wash removes up to 3 months of brass from hard water* - Neutralizes brassiness without staining or overtoning - Ideal hair tone is restored and evened* for all highlighted and lifted tones - Easy-to-apply foam