Verb Purple Shampoo

A brightening and toning shampoo specially formulated to refresh blonde, grey, and silver hair while neutralizing unwanted brassy yellow tones. Enriched with professional-grade violet pigments and antioxidant-rich açaí extract, this gentle cleansing formula helps enhance color clarity, restore vibrancy, and maintain cooler, more radiant tones. Clinically shown to reduce brassiness by 24% after just one use, it leaves hair looking brighter, fresher, and beautifully revitalized with a luminous, salon-inspired finish.

Key Ingredients:

• Coconut oil enhances the hair’s natural softness, luster, and shine while moisturizing the scalp for defined, manageable curls from roots to ends.
• Violet pigment cancels out yellow, brassy tones.
• Açaí extract, the purple superfruit, is high in antioxidants, which help protect fragile strands and provide ultimate moisture.

Massage into wet hair, lather well, and rinse.
Follow with Verb Purple Mask. Use as needed.